As a leader in Emergency Medicine - Who is the Customer?

As a leader in Emergency Medicine - How does one "differentiate"?

As a leader in Emergency Medicine - How and what is the "strategy"?

As a leader in Emergency Medicine - What is the "why" and how do you "sell it"?

What if any innovations have you seen in Emergency Medicine and/or in medicine in general?

What are two to three personal attributes that every leader in Emergency Medicine should intentionally develop?